The AI Visibility Starter Checklist

Seven fixes, in the order we do them in a full audit. Each one helps AI search tools (ChatGPT, Perplexity, Google AI Overviews) find, read, and cite your business instead of your competitor.

1. Add an llms.txt file. A plain-text file at yoursite.com/llms.txt that tells AI crawlers what your site is, what you offer, and which pages matter. It is the signpost AI reads first.
2. Let the AI crawlers in. Check robots.txt: if GPTBot, ClaudeBot, OAI-SearchBot, or PerplexityBot are disallowed, AI search literally cannot read you. Allow them.
3. Fix the page title. Every key page's title should name the business, the service, and the place: "Smith Family Dental — Dentist in Lee's Summit, MO."
4. Write a real meta description. One sentence per page: who you serve, what you do, where. AI engines quote these.
5. One clear main heading per page. A single H1 that says what the page is about, in the words a customer would search.
6. Add LocalBusiness structured data. JSON-LD with your name, address, phone, hours, and services — so AI answers cite your facts, not a directory's stale copy.
7. Make your facts identical everywhere. Name, address, and phone must match exactly across your site, Google Business Profile, and directories. Conflicting facts are the #1 reason AI answers skip a business.